After years of performing cutting-edge treatments on clients, our founder, Danielle Logan, developed a revolutionary solution—launching to the public in 2025. Introducing Smooth It, her patent-pending suction cup and fascia body roller, designed to transform fascia care.
Frustrated by the lack of a tool that could simultaneously cup and roll fascia during her cryo treatments, Danielle sketched the initial product design herself and dove into product development. After extensive research and refinement, she achieved a working prototype, which she began using on clients in 2021. The results were astounding—clients saw rapid improvements in fascia health, skin elasticity and cellulite reduction.
Curious if the same benefits could be achieved at home, she paired the device with a hot cream and tested it on herself. Within 30 days, she saw a dramatic transformation—improved fascia health, firmer skin, and reduced cellulite, all at a fraction of the cost of professional treatments. And with that, Smooth IT was born.
Since then, Danielle has collaborated with Rolfers and fascia experts, diving deep into the health benefits of rolling and cupping fascia—benefits that extend far beyond beauty treatments. She is passionate about educating consumers on the profound effects healthy fascia can have on both the mind and body. Fascia is our body’s information superhighway, and transitioning from unhealthy to healthy fascia can be truly transformative, enhancing overall well-being from the inside out. Through Smooth IT, Danielle is on a mission to bring fascia health to the forefront, empowering people worldwide to take control of their wellness.